Curriculum
- 1 Section
- 7 Lessons
- Lifetime
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- 7
- 2.1The internationalisation strategy: key elements and different types
- 2.2Company diagnostic tools: internal and external environment features and SWOT analysis.
- 2.3Identify and understand the most interesting target markets
- 2.4Company readiness for the implementation of an internationalisation strategy
- 2.5Internationalisation strategy: design and implementation
- 2.6References
- 2.7Related videocasts
